Yiwu’s Shopping sites basically has the following four categories: yiwu large market, yiwu characteristic street, yiwu business circle, and yiwu boutique. Yiwu known as “the sea of small commodities , shopping paradise”, on the streets full of beautiful things and goods, you can buy everything. Full of the beautiful things distributed in the countless large wholesale market, characteristic street, business circle and brand shop, make people open horizon. Especially in international trade mart you still can see many rare and unique products which you can not see in the general market at ordinary times, most of these products is the Middle East style decoration, household commodities, these are directly customization by foreign companies , so generally not sell in our own country.

The biggest Shopping sites of Yiwu is the large market. The large market developed in commerce and market prosperity. Yiwu commodity market with the economic characteristic that low price, whole varieties, information quickly, keeping reputation and use small, more, fast, and new features to attract merchants in all directions. At present, yiwu commodity market total business area over 50 million square meters, 26,000 official booth, basically have international trade mart, Enterprise garden market, Binwang market, Knitting market, Textiles market, Appliance market and indoor supplies cultural market sites. The Market in turnover nearly 200 billion yuan every year ,then was ranked the first market fair last six years,and awarded the honor of “the civilized market fair “for seven years .

Another famous Yiwu’s Shopping sites is Yiwu characteristic street.” field is given priority to, field street combination” is an important factor of yiwu called mall. Due to the “buy nation goods, sell nation goods” characteristic, yiwu attracted manufacturers and merchants from all parts of the country. The street whose building  is not tall and decorated not luxurious received special attention, formed the characteristic street. The century city mall, exotic amorous feelings street is the most representative.

The other two Yiwu’s Shopping sites —Yiwu business circle and yiwu boutique.The business circle including department supermarket, yiwu antique painting and calligraphy city town and so on. Yiwu boutique is yiwu’s unique commodity advantage, attracted businessmen union, with lots of special store brand. Representative are: Valley dress, Fashionable gens dress , HongYe boutique , Daibill jewelry.

After years of development, Yiwu Shopping Tourism has been listed in the main lines by the nearby traveling salesmen. Traveling salesmen from Shanghai, Ningbo, Hangzhou, Suzhou and other major cities have brought a lot of travel teams to Yiwu, which helped Yiwu become a tourist market in East China with steady climbing share.

The opening of the Shanghai World Expo attracted a large number of overseas tourists to visit and do shopping in Yiwu during the visit of the Expo. How to further develop the “Shopping Tourism” of Yiwu city after the World Expo? How does “Shopping Tourism” make full use of “Post-Expo Effect” to discover the resources of domestic and foreign tourists? We need to have multiple perspectives and broader vision in such a brand new era. According to the municipal tourism sector, with the further promotion of Yiwu Shopping Tourism brand, the number of visitors keeps growing, and shopping tourism continues to heat up. The scale and article category of the tourism and shopping center of the International Trade City can no longer meet the shopping needs of tourists. Therefore, this year, we revised the development plan of the shopping and tourism center of the International Trade City, adjusted its structure and decided to open a large tourism shopping center covering an area of 26,000 square meters in District 4.

“By participating in this Tourism Fair we hope that overseas counterparts can be able to personally come to the well-known Yiwu to do shopping and tour the city and to experience the development potential of the city after the Expo.” Director of Scenery Tour Managemant Bureau Chen Ming said, “we would like to take the advantage of the Expo and build a platform for exchanges and cooperation between Yiwu shopping tourism and tourism industries at home and abroad and compile these practical experience into tourism products and routes and provide them to overseas visitors.” On this Tourism Fair, the traveling salesmen is not only large in number but also wide in coverage. The most important is that all came with a strong purpose to find cooperative object. Traveling salesmen from American, the Middle East, Africa, South Asia and other key and emerging source markets expressed that they would visit Yiwu personally.

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