Chen Xiuxian, deputy secretary of Municipal Party, said that the municipal government has been all along attaching great importance to agriculture and rural work. Yiwu brown sugar is one of agricultural products with strong local characteristics and nutritious value that was created by Yiwu people through long-term practice. In recent years, Yiwu brown sugar was increasingly well known by the Brown Sugar Festival and the economic efficiency has improved significantly. Chen requested to continue to increase the publicity efforts to develop Yiwu brown sugar, stick to the development path of industrilization and branding, focus on doing fine, doing excellent and work hard to create famous brands and make them known by others.
Compared with the previous sugar festivals, this festival has several notable features: First, it has larger scale.Apart from the main site set up in Xilou village, some branch sites were also set up in Baozai and some other villages. The scale of the festival was further expanded. Second, brown sugar and series products are better in quality. Villages represented by Xilou, Baozai have invited sugar expert to give technical guidance and at the same time introduced some new handicrafts such as ginger sugar producing and have greatly enhanced the quality of Yiting brown sugar. Third, sugar processing has realized standardization. Since last year, Xilou, Baozai and other main brown sugar producing areas invested millions of RMB to consummate the hardware facilities of sugar processing and also carried out the standardization of brown sugar producing. Fourth, the impact of brown sugar festival is enlarging. Media at home and abroad were on propaganda around this Brown Sugar Festival before it was held.
]]>Since the domestic top sports brand “Li Ning”, domestic top fashion casual wear brand “Metersbonwe” and well-known network clothing brand “VANCL”, this is the first time for eBay to collaborate with domestic most popular ornament brand to develop the overseas market.
eBay, the global largest e-commerce platform has opened up a new direct sales channel to the overseas. At preaent, eBay has 40 sites all over the world, covering purchasing groups of 160 countries and regions with 338 million registered users and also own the world’s most popular online payment tool-PayPal. Many domestic sellers prefer to use this platform to sell quality goods to the world.
Zhou Xiaoguang, chairman of Xinguang Group said, “Internationalization is the only way for the development of Chinese enterprises. In the era of post-Expo, we will enhance our overseas market development, promote the internationalization of our company and increase the international popularity and influence of Xinguang Ornament Brand. By this cooperation with eBay, we will accelerate the process to carry out the internationalization of our brand.”
General manager of eBay’s business in China Cheng Dandan pointed out that in the background of the weak recovery of global economy, the shopping habit of foreign consumers has been changing. They now prefer to do shopping online to find more cost-effective products. To those domestic enterprises who are aiming to upgrade from “OEM” to “ODM”, eBay will become an important channel to help them increase overseas sales.
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